DES MOINES, IA – A rare General Gasoline double-sided porcelain transitional sign – showing the iconic Mobil Pegasus logo, signaling Mobil’s acquisition of General Gasoline and establishing its presence in the Western United States – sold for $18,150 at an auction held Aug. 1-2 by Matthews Auctions, timed to coincide with the popular Iowa Gas Show in Des Moines.
The shield-shaped sign, rated 9+ out of 10 for condition and measuring 42 inches by 34 inches, advertised Socony-Vacuum Products and boasted great gloss and color. The fields were clean and the only flaws were a few small chips at the left-hand bottom point. In the end, its rarity and condition are what drove the price skyward. The sign was the top lot of the auction.
In all, about 650 lots of petroliana (gas station collectibles) and automobilia came up for bid over the course of the two days. “It was a good, strong auction, with spirited bidding both in person and online (through Proxibid.com),” said Dan Matthews of Matthews Auctions. “We had a good selection of merchandise from the 50 or 60 consignors. The hobby is extremely healthy.”