Advertising, Auctions — May 1, 2011 at 10:56 pm

Hirsch Advertising Collection Sale at Morphy

The 40-year collection of antique advertising tins, signs, store displays and promotional items amassed by Chicago design executives David and Marcia Hirsch made $560,000 (inclusive of 15% buyer’s premium) in a Nov. 19-20 auction held at Dan Morphy’s gallery in Lancaster County, Pa.

More than half of the articles offered in the 1,520-lot sale pertained to tobacco, with as many as 500 of them associated with cigars – a category that has continued to show strength in the marketplace.

The auction’s top lot was an early, richly illustrated tin that once held Home Run Cigars. As implied by its name, the tin’s motif depicts baseball players in action on a baseball diamond, with a runner sliding across home plate to score a run amid clouds of dust. Described in the auction catalog as “one of few known examples,” and displaying the best condition among those whose existence is known, it easily surpassed its $8,000-$12,000 estimate to achieve $18,400.

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