PEOTONE, IL – A rare Beacon Ethyl Gasoline single-sided porcelain sign with a die-cut lighthouse-shaped design, made around 1940 and in remarkable condition (rated 9 on a scale of 1 to 10), gaveled for $55,000 at a Fall Petroliana & Automobilia Auction held Oct. 17-18 by Matthews Auctions, LLC, based in Nokomis, Ill. The sign was easily the top lot of the auction.
The two-day event was held in Peotone, Ill., prior to the start of the popular Chicagoland Petroleum & Advertising Show held twice a year, always in Peotone. The action kicked off on Thursday evening, Oct. 17, with 200 lots of petroliana (gas station collectibles) and automobilia. Another 450 lots came up for bid on Friday, Oct. 18. More than 200 people attended in person.
“This was our strongest and largest sale to date,” declared Dan Matthews of Matthews Auctions, LLC. And that’s no small statement, considering the firm has been holding petroliana and automobilia auctions for many years. Matthews added, “We had lots of aggressive buyers, in person, online and over the phone. By the time it was all done, we had grossed over $800,000.”
More than 350 people bid online, through Proxibid.com, while 30 more bidders each bid by phone and through absentee bidding. “The spirited bidding resulted in record prices for some items, including the Beacon Ethyl sign,” Matthews said. That sign – measuring 48 inches by 30 inches and boasting great gloss and color – was similar to one Matthews sold last spring.