ELIZABETHTOWN, KY – The biggest and oldest items from the prestigious Schmidt Museum of Coca-Cola Memorabilia will be sold at the museum’s next auction.
Today, the museum announced the next auction dates will be March 24 and 25, 2012, at the museum in Elizabethtown, Ky. Proceeds will go to a charitable foundation being set up by the Schmidt family.
The first auction, held in September, established a new benchmark for a Coca-Cola memorabilia sale by bringing in more than $3 million for 650 items with several pieces going for more than $100,000 each – unprecedented for an auction of advertising art.
“A big difference between the first auction and the second is that the next will have several marquee items that appeal to more than just Coke collectors,” says Larry Schmidt, head of the family-owned museum, which is home of the largest privately owned Coke collection in the world.