Steve Butler — March 1, 2017 at 11:37 am

Before and After

By Steve Butler

BUICK’S POST-WORLD WAR II automobiles were based on the design that the manufacturer had first introduced for the 1942 model year. As with most companies, carry-over designs could and would suffice for several years due to the high demand for new cars after the end of the war. That allowed most makers time to develop new designs by 1949. Most General Motors and those from Ford did so, others including Chrysler Corporation came out quite a bit later. Studebaker, most notably, was much earlier with dramatically new designs for 1947.

Many auto manufacturers had issued white metal (a.k.a. pot metal) promotionals for 1947 and/or 48. With a new design in the offing, many also decided to issue promotionals for their 1949 line. Some of those were Ford, Lincoln, Mercury, Chevrolet, Oldsmobile, Pontiac and Buick. The annual development of promotionals began in earnest some time around the finalization of the actual vehicle design.

Read the complete article in the March 2017 issue of Antique Toy World Magazine. Click here to subscribe now!