By Steve Butler
It was about 1954 when Marx issued a colorful four-page brochure to present their line of seventeen toys in their “FIXALL” line.
Sixteen of the toys were vehicular of which thirteen were single-item issues and made of plastic. The brochure boasted that: “You can buy these toys with confidence because they’re MADE FOR LASTING DURABILITY from Monsanto’s improved, extra-tough … MONSANTO Lusterex Styrene Plastic.” Not so – false advertising. Styrene plastic (a.k.a. “polystyrene” or “hard plastic” or “non-warping plastic”) is easily broken – in many cases regarding Marx Fix-All’s either during assembly or during subsequent use for those surviving assembly.