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Home » Posts tagged 'Tootsietoy'

  • Promotional Adaptations

    Promotional Adaptations

    • November 1, 2010
    • By Antique Toy World
    • Advertising, Steve Butler, Tootsietoy
    • no comments

    BY STEVE BUTLER Confusing, then explaining the issue seems the best way to describe what is meant by a “promotional adaptation.” This will take a number of words, so a bit of patience is needed. “Adaptation” is the easy part and simply means using an item for a purpose other than for which it was intended. It’s the “promotional” part [...]

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  • Steve Butler: Partial Resolution

    Steve Butler: Partial Resolution

    • August 1, 2010
    • By Antique Toy World
    • Steve Butler, Tootsietoy
    • no comments

    BY STEVE BUTLER Few would argue that original boxes for toys are nice to have and that the artwork on many approaches beautiful, often superior to the look of the contents. Some collectors will pay up to double or triple for a boxed item or set, and others don’t want boxes at all. But they will probably go for the [...]

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