Tin Toys — May 3, 2012 at 2:13 pm

Double Duty Toys

BY JACK HERBERT

THE TOYS WE HAVE ASSEMBLED here for you today all work for a living. For none of them the hauteur of Marklin, nor the upper crust status of a Jouets de Paris. These babies were all expected to get out there and sell, seven days a week.

And so they do. Back in the days when print reigned supreme as an advertising medium, owners of delivery wagons began to appreciate the fact that their trucks were, really, rolling billboards. Came the revolution. From discreet lettering six inches high on the rear doors, brand names blossomed forth all over these vehicles. Modesty be dammed.

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