Boxes of Information
By Steve Butler
BOXES FOR TOYS served two purposes. First, they were used to protect the contents while in transit and in storage. Second, boxes were used to enhance sales by identifying both the contents and the manufacturer (and/or the importer). Boxes provided information first to the original purchaser and later to potential collectors.
Generally, boxes with minimal information such as manufacturer name, model number and model name housed toys to be removed for sales displays. Boxes that had graphics depicting the contents and printed information regarding the toy and manufacturer could be displayed with or without extracting the contents.
Note that in some instances on corrugated cardboard boxes, a 2-digit year may appear beneath the box maker’s logo. Therefore, boxes can become important sources of information because they “say something.”