Steve Butler — January 2, 2018 at 8:10 am

Standout Studebaker

By Steve Butler

THE ORIGIN OF the “promotional” or “promo” vehicle as produced and collected for many decades dates back to 1934 when National Products made examples for Chrysler, Graham, Hudson (Terraplane) and Studebaker for distribution/sale at their respective venues at the World’s Fair in Chicago in 1934. The same vehicles wearing tires marked “Firestone” were distributed at the Firestone venue as well.

Actually, National Products had previously developed a 1934 Ford that was never issued by Ford. (See Antique Toy World for June 2013.)

Read the complete article in the January 2018 issue of Antique Toy World Magazine. Click here to subscribe now!